A01 chaf6542 06 se fm indd



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[Chaffey, Dave] Digital business and E-commerce 2nd book

about the author

A01_CHAF6542_06_SE_FM.indd   28

7/22/14   12:59 AM



The author would like to thank the team at Pearson Education in Harlow, in particu-

lar Catharine Steers, David Harrison, Eileen Srebernik, Kelly Miller, Tim Parker, Angela 

Hawksbee, Annette Abel and David Hemsley for their help in the creation of this book. I 

would particularly like to thank the reviewers who undertook detailed reviews for the 

second, third and fourth editions – these reviews have been important in shaping the 

book: Magdy Abdel-Kader, University of Essex; Poul Andersen, Aarhus Business School, 

Denmark; Michelle Bergadaa, University of Geneva, Switzerland; Bruce Bowhill, University 

of Portsmouth; Yaw Busia, University of Middlesex; Hatem El-Gohary, Bradford University; 

Janet French, Barking College; Andy Gravell, University of Southampton; Ulf Hoglind, 

Örebro University, Sweden; Judith Jeffcoate, University of Buckingham; Britt-Marie 

Johansson, University of Jönköping, Sweden; Matthias Klaes, Keele University; Mette P. 

Knudsen, University of Southern Denmark; Tuula Mittila, University of Tampere, Finland; 

Barry Quinn, University of Ulster; Gerry Rogers, EdExcel Qualifications Leader; Chandres 

Tejura, University of North London; Ian Watson, University of Northumbria; Steve Wood, 

Liverpool John Moores University.

Thanks also to these reviewers who were involved at earlier stages with this book: Fintan 

clear, Brunel University; Neil Doherty, Loughborough University; Jean-Noel Ezingeard

Henley Management College; Dr Felicia Fai, University of Bath; Lisa Harris, Brunel 

University; Sue Hartland, Gloucestershire Business School at Cheltenham and Gloucester 

College of Higher Education; Mike Healy, University of Westminster; Eric Van Heck

Rotterdam School of Management, The Netherlands; Dipak Khakhar, Lund University, 

Sweden; Robert Proops, University of Westminster; Professor Michael Quayle, University 

of Glamorgan; Richard Riley, University of Central England; Gurmak Singh, University of 

Wolverhampton; John Twomey, Brunel University; Gerry Urwin, Coventry University.

publisher’s acknowledgements

We are grateful to the following for permission to reproduce copyright material:



figures

Figure 1.10 adapted from Nova Spivack blog posting. How the WebOS Evolves? 9 February, 2009, http://

novaspivack.typepad.com/nova_spivacks_weblog/2007/02/steps_towards_a.html, Nova Spivack, www.

novaspivack.com; Figure  3.9 from http://www.google.com/about/datacenters/gallery/index.html#/

locations/hamina/2, Google, Photo credit: Connie Zhou/Google, AlamyCelebrity/Alamy; Figure  4.7 

from http://ec.europa.eu/information_society/ digital-  agenda/documents/edcr.pdf (no longer avail-

able), European Commission (2010), © European Union, 1995–2012; Figure 4.9 from Blogpulse (no 

longer available) (www.blogpulse.com), © 2013 The Nielsen Company; Figure 4.11 from From Inter-

national  E-  Economy: Benchmarking the World’s Most Effective Policy for the  E-  Economy, report pub-

lished  19th  November,  London,  www. e-  envoy.gov.uk/oee/nsf/sections/summit_benchmarking/$file/

indexpage.htm, Crown copyright; Figure  4.13 from Report summary, http://www.gartner.com/it/

page.jsp?id=1447613., Gartner, Inc.; Figure 5.9 from Towards a manager’s model of  e-  business strat-

egy decisions, Journal of General Management, 30 (4) (Perrott,  B.  Summer 2005), The Braybrooke 

Press;   Figure  5.12  from  Mastering Information Management, Financial Times Prentice Hall, Harlow 




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