A01 chaf6542 06 se fm indd

 bricks-and-mortar’ 

or

 multichannel business

’. A pureplay 

typically has no retail distribution network. It may have  phone‑  based customer service, as is 

the case with office supplier Euroffice (

www.euroffice.co.uk

), or not, as is the case with finan‑

cial services provider Zopa (

www.zopa.com

), or it may offer phone service for more valuable 

customers, as is the case with hardware provider dabs.com (

www.dabs.com

).

 Dot-  coms

Businesses whose main 

trading presence is on the 

Internet.

Bricks and mortar 

or multichannel 

business

A traditional organisation 

with limited online 

presence.

 Clicks-  only  or 

Internet pureplay

An organisation with 

principally an online 

presence.

Online start‑up companies

Focus on

M02_CHAF6542_06_SE_C02.indd   66

7/23/14   11:11 AM

---

67

Chapter 2  Marketplace analysis for e‑commerce