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Social engineering 

Exploiting human behaviour 

to gain access to computer security information from 

employees or individuals.

Social media 

A category of media focussing on 

participation  and   peer-  to-  peer  communication  between 

individuals with sites providing the capability to develop 

 user-  generated content (UGC) and to exchange messages 

and comments between different users.

Social media marketing 

Monitoring and facilitating 

customer–customer interaction and participation 

throughout the web to encourage positive engagement 

with a company or its brands. Interactions may occur  

on a company site, social networks and other  third-  party 

sites.

Social network 

A site facilitating exchange of text, 

audio or video content.

Social network sites (SNS) 

A site that facilitates 

 peer-  to-  peer communication within a group or between 

individuals through providing facilities to develop  user- 

 generated content (UGC) and to exchange messages and 

comments between different users.