A01 chaf6542 06 se fm indd

Q. Which new approaches in the marketplace are you reviewing currently?

Michael Welch, Blackcircles.com:

 The use of video is an interesting avenue that we 

are keenly pursuing at the moment. Audio and visual are right up there in terms of brand 

development and with the sheer number of opportunities available on the web online 

videos have never been more exciting. We’re still testing the water at the moment with a 

new ‘Blackcircles.com TV’ channel on YouTube, but I’m pleased with the results so far.

In a bit of a more traditional sense we are also enhancing our email campaigns. 

However, I’m very wary of over saturating our customers with information that they 

will just mark as spam. The key goal for us at the moment is engaging our customers 

with the brand. Social media is playing a large role in this as well, as you would expect.

M02_CHAF6542_06_SE_C02.indd   45

7/23/14   11:11 AM

---

46