A01 chaf6542 06 se fm indd

Process for routine content changes

The process for routine content changes should be communicated to all staff providing con-

tent to the site, with responsibilities clearly identified in their job descriptions. The main 

stages involved in producing an updated web page are to design it, write it, test it and publish 

Control of web content

‘Website content organisation and 

standards for page design and copy 

must be centrally controlled to achieve 

consistency across any organisation, 

regardless of size.’

Debate 12.1

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Part 3  Implementation

it. A more detailed process is indicated here which distinguishes between review of the con-

tent and technical testing of the completed web page.

According to Chaffey et al. (2009), the different tasks involved in the maintenance process 

for new copy are as follows: