A01 chaf6542 06 se fm indd

www.pearsoned.co.uk/chaffey

➔ 

Dynamic pricing at 

GlaxoSmithKline

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Ahold explores new ways to reach 

customers

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The implications of broadband 

access

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Learning  from  the   dot‑  coms

The site also contains a range of study 

material designed to help improve your 

results.

Web support

Links to other chapters

The main related chapters are:

�

 

Chapter 3 explains the hardware and software infrastructure 

enabling these new business models

�

 

Chapters 4 and 5 consider appropriate strategic responses to 

these new models and paradigms

�

 

Chapter 6 explores new models of the value chain in more detail

�

 

Chapter 7 explores the effect of new intermediaries and 

marketplaces on procurement

�

 

Chapter 9 discusses models of online customer behaviour which 

is another aspect of environment analysis

Case studies