A01 chaf6542 06 se fm indd

Examination questions

1 

Explain the relationship between the concepts of e‑commerce and digital business.

2 

Distinguish between  buy‑  side and  sell‑  side e‑commerce and give an example of 

the application of each.

3 

Summarise three reasons why a company may wish to introduce e‑commerce.

4 

Describe three of the main barriers to adoption of e‑commerce by consumers and 

suggest how a company could counter these.

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Chapter 1 Introduction to digital business and e‑commerce

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