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  A 

Simple mobile site (different content).

  B 

 Screen-  scrape  (same  content).

  C 

Responsive design (same content, different mobile styling).

  D 

HTML5 site (same content, different mobile styling).

  E 

Adaptive design (potentially different content, different styling on different mobile 

devices)

These are not mutually exclusive, so an HTML5 site can typically offer adaptive and respon-

sive design too.

Mobile site design option A. Simple mobile site

The quickest method of creating a mobile site is to create a completely separate mobile site 

on a domain 

http://m.company.com

 which has a different design, build, hosting and content. 

This option may be appropriate for very small businesses looking for a simple mobile site 

which they don’t update frequently, but we would advise that this not a viable  long-  term 

option for most companies for these reasons:

● 

Updates to content have to be duplicated across each site.

● 

Different tools and resources often needed to manage each site.

● 

Future updates to styling have to be duplicated too.

● 

May not give a consistent brand experience for users.

Table 11.6

A summary of information web stages described by Hofacker (2001)