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1 

Website feedback tools. Sometimes described as ‘Voice of Customer’, these provide a 

permanent facility for customers to feed back by prompts on every page.

2 

Crowdsourcing product opinion software. Feedback on new features or service 

delivery.

3 

Simple page or concept feedback tools. These give basic feedback from other site users.

4 

Site exit survey tools. These tools rate intent (reason to visit site) against satisfaction. 

Some companies use for redesign, others for permanent tracking of site effectiveness.

5 

General online survey tools. Many companies use generic  low-  cost or free survey tools to 

research audience opinions.

 Use-  case  analysis

The 

 use-  case  method

 of process analysis and modelling was developed in the early 1990s 

as part of the development of  object-  oriented techniques. It is part of a methodology 

known as