7 metodika indd

Answer key:

O	Oo	Ooo	oOoo	Oooo
ad	advert	advertise	advertisement	advertiser, advertising

Activity 1c Listen and repeat. 3 min

Objective: to develop pronunciation

The pupils listen and repeat.

DVD script:

ad, advert, advertise, advertiser, advertising, advertisement

Activity 2 Work in pairs. Match the logos and slogans. 4 min

Objective: to raise awareness of famous brands

STEP 1: Establish the difference between logos and slogans.

STEP 2: Ask the pupils to look at the logos and say what companies they represent. Ask what these companies sell.

STEP 3: The pupils match the logos and slogans.
Answer key: 1B, 2C, 3A, 4E, 5G, 6F, 7D

Activity 3 Read and say which slogan you like most and why. 8 min

Objective: to improve reading skills

STEP 1: The pupils read the slogans of famous companies.

STEP 2: Help with unknown vocabulary if necessary.

STEP 3: Ask them to choose the slogan they like most and explain why it seems attractive to them.