7 metodika indd

Read and match the years and events. (6x2=12)

e.g. 1f

John Cadbury, who founded the family company in 1824, paid a lot of attention to advertising. When he opened his first shop, he spent lots of money on its decoration. In this shop a Chinese man in traditional Chinese costume worked. It made a lot of people visit this shop. In 1824, his first ad was published in the Birmingham Gazette. In the 1866 advertisements, he said that this chocolate had a little fat and good taste. It was cheap and there were no bad ingredients. He also added that his chocolate was

1. 
   In 1824, a) Cadbury made its products with dry milk.
   
2. 
   In 1866, b) Cadbury became the nation’s leading company
   
3. 
   In 1900, c) advertising are shown on TV and on the Internet.
   
4. 
   In 1935, d) the advertisements said that chocolate was cheap and there were no bad ingredients.
   
5. 
   In 1939-1945, e) advertising on television started.
   
6. 
   In 1955, f) the first ad was published.
   
7. 
   Now g) a film was made to advertise Cadbury.
   

Answer key: 1f, 2d, 3b, 4g, 5a, 6e, 7c

Total = 50 points