500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Linkedin, and more! Pdfdrive com



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500 social media marketing tips essential advice, hints and strategy for business Facebook, Twitter, Pinterest, Google , YouTube, Instagram, Linkedin, and more! (1)

YouTube Channel Optimization
 
Choose an optimum YouTube URL, link your account to Google+
Choose a YouTube username that reflects your brand for your channel URL -
preferably not too long or complicated, and one that represents the name of your
company or product. You will then be able to send people to this memorable
address, 
e.g.
“http://www.youtube.com/user/yourcompanyname.” Your
username will default as your channel title, but you may want to change this for
SEO purposes, or - as YouTube will ask for all new accounts - reflect the name
associated with a Google+ profile or business page. Having a public identity that
is consistent across Google will allow you to optimize your sharing, content
distribution, content discovery, channel management, and more. This public
identity is managed through Google+.
Note:
If you have an existing YouTube channel that you want to link to
Google+, go to your account settings on YouTube and click "Link channel with
Google+" below your email address.
Create an engaging YouTube profile and description
Don't ignore your YouTube account's "About" section. Use it to sell your
channel and its benefits to potential subscribers, and include all relevant social
media and web links. Fill out a keyword-rich description that will tell people all
about your channel, what they will gain from it, why they should subscribe, what


your upload schedule is, 
etc.
This text will be picked up by search engines and
help your channel to rank higher in search results. The first 45 or so characters of
your description will be visible when your YouTube channel appears in the
"Channels" sub-section of the site's search results, so pack it with keyword-rich
information.



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