15 Style guide, Job titles, page 14 Keynotes

1
We have already tried more traditional solutions. These
have all failed.
2 
The proposal is unusual and is likely to capture the
interest of a large number of workers.
3 
The scheme reinforces positive action: each time an
idea is successful, staff will both see an identifiable
improvement in safety and a contribution to their
chosen charity.
4
The solution should be cheap in comparison with the
other options.
Of course, the idea is untested whereas the other options
are more familiar. However, we would argue that in order
to have a dramatic impact, we need a dramatic solution.
Yours faithfully
Emily Hart
Team Leader (West Block)
INTELLIGENT BUSINESS (INTERMEDIATE) TEACHER’S BOOK: COURSEBOOK
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