1. Read and retell the text gm to close plant in Germany


 Read and give the main idea of the text



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2. Read and give the main idea of the text 
B2B versus B2C
B2B stands for Business to (2) Business and refers to a Business selling goods 
or services to another Business. In the B2C (Business to Customer) model, the end 
user is an individual. 


The result is the same for the company; they sell their product or service. 
However, the Business Model and the Marketing strategies are quite different. 
A simple example is a farmer who grows strawberries. He can sell his entire 
crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). 
Or he can set-up a small farm shop and sell punnets of strawberries to individual 
consumers at a higher price (B2C). The B2C model generates more money for his 
strawberries but requires a lot of his time. 
With the B2B model, the Business needs to set-up long-term, trusted 
relationships with other Businesses. The B2C model requires marketing, brand 
recognition and advertising to attract customers. 
3. Answer the following questions according to the text 
1.What is B2B? 
a Being too Busy
b A rock band
c Business to Business
d Business to Customer 
2. What is B2C? 
a Business to Customer
b A Star Wars character
c Business to Business
d Being too Careful 
3.What do B2B and B2C have in common?
a The Marketing Strategy is the same 
b They like strawberries 
c They both involve a company selling products or services 
d The Business model is the same 
4. If the farmer creates a shop and sells strawberries to passing customers, his 
Business model is ___? 
a B2C 
b Selling Services 
c B2B 
d Farming 
5. If the farmer sold his crop of strawberries to a Supermarket, his Business 

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