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Postscript
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100 Rules For Entrepreneurs
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About the Author
Neil Lewis is a media entrepreneur and business leader based in
the North West of England. A partner in MediaModo and the
driving force behind new digital magazines, business events and
entrepreneur accreditation assessments, Neil has over 22 years’
experience in publishing and business investment. 
His specialist skills include business strategy, online publishing
and media plus business investment and start-ups. 
Neil regularly speaks at university and entrepreneurial
networking events where he shares what he has learnt from his
experiences. MediaModo recently won a North West
Development Agency grant to develop a new entrepreneurial
accreditation scheme that will revolutionise the way that investors
and entrepreneurs work together.
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Acknowledgements
I want to thank the publishing team at Harriman House who
stood their ground and forced this book to be better than I could
ever have made it. Also, thanks to my family, friends and
associates, who have stood by my crazy ideas, shared the
successes, put up with the disappointments and have been there
to encourage me when I needed it most. Lastly, thanks are due to
my neighbour who kept me awake late at night and so gave me
the motivation to write this book.
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Introduction: 
15 Principles of Successful Entrepreneurs
All great achievements in business and life are built on a
willingness to stick to first principles – what you know is right,
even though many people around you will tell you to do
otherwise.
In this book I lay out what have become for me the 100 most
important rules for entrepreneurs. They have been established
through practice, refined through failure and proven under
pressure – and all stem from a few bedrock principles that I have
learned and carried with me through many years in business. If
the rules that follow are the individual tactics of successful
entrepreneurialism, these principles represent the overarching
strategies behind them.
1.