The 22 Immutable Laws of Marketing Violate Them at Your Own Risk



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22 laws of branding




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The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk

Al Ries and Jack Trout



Dedicated to the elimination of myths and misconceptions from the marketing process

A DF Books NERDs Release

THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have 

been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or 

stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission 



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