Table of Content

Table of Content

Introduction 3

The five forces analysis technique, how IT/IS has been used to manage the threats to Vinylattac 3

IT and IS 3

Five Forces analysis 3

Threat of new entrants 3

Competitive Rivalry 4

Threat of Substitution 4

The bargaining power of suppliers 4

The bargaining power of customers 4

Competitive strategies used by Vinylattac 4

Business expansion strategy 4

Differentiation strategy 4

Cost leadership strategy 5

Alliances and Innovation strategies 5

Relationship between business strategy and information system 5

Effective use of IS and business strategies in Vinytallac 6

6