Presenters: Abdikarimov Bobur Quramboyev Farrukh

UrSU The Faculty of Tourism and economy Presentation made by the students of the group of forthcoming economists

Presenters: Abdikarimov Bobur

Quramboyev Farrukh

Our company

• Company name: Yog’du
• Address: Urgench
• Legal status: Public joint-stock company
• Operating time: …..-…..
• Size of the Company: medium (20-25 workers)
• Type of product: books, booklets
• Customers: the public, book shops, wholesale traders
• Partners: “Qaqnus media”, “Hilol-nashr”, “Qamar” book store
• Competitors: “Sano-standart”, “Yangi asr avlodi”, “Adabiyot uchqunlari”, “O’zbekiston”

SWOT analysis

Strengths (S)	Opportunities (O)
1. A group of translators 2.Special payments 3.Exhibition facilities 4.Book contracts 5.Quality books 6.Forward-planning and strategic department	1.Encouraging young generation of writers 2.Book café 3.Direct internet sales 4.Develop special format of books and readers 5.Opening regional branches
Weaknesses (W)	Threats (T)
1.Insufficient technological capacity 2.Shortage of well–qualified cadres 3.Slow production 4.Unusual favorable arrangements 5.Need for investment	1.Amendments in laws 2.Emergence of non-traditional market 3.Preference short content to long content, e-books to paper books 4.Less quantity of readers

Internal environment

External environment

Fishbone Diagram

Recreation

Location

Management

Qualifications

Resources

Finance

Easily accessible

Central position

Fair regulation

Carefully selected rules

Involving the staff

Funding

Necessary technologies

Stable supply

More money to develop

Rate of salaries

Foreign cooperation

High frequency

Proper condition for workers

Problem tree

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