Final exam Variant1

Final exam
Variant1
Course: __3 (Economics faculty )___________
Surname/Name: _________________________

I. Listening
I. Listen to the phone call. Choose the correct answers.
1.C
2.A
3.B
4.B
5.C

II. Reading
II. Read the text below and choose the best answer (A, B, or C) for items
1.C
2.C
3.B
4.B
5.A
6.C
III Grammar/Vocabulary
Choose the correct answers
1. LIVE
2. LOW
3. WEAR
4. SPECIAL
5. WEAR
6. BOOTS
7. PATTERNED
8. DO YOU WEAR

IV Writing
Write an essay about “The importance of advertising in business” (200 words)

Nowadays, it is difficult to imagine the successful operation of any enterprise without a well-organized marketing and proper level of advertising promotion of production products.

The role of advertising in the company's activities has become a key point of modern trade. If you turn off this fundamental element in the production will be stagnant, and the entrepreneurs will cease to upgrade the existing brands and develop new ones. Competition in the business world will decline, which will not slow to affect the range and quality of consumer goods.
Advertising is, first of all, the promotion of ideas that represent the benefits of goods and services. It is thanks to advertising that it becomes possible to distinguish a product from many similar analogues on the market.
Thanks to advertising, you can create and strengthen a positive consumer's perception of the quality and valuable properties of goods and services.
The main function of advertising is to convince a potential customer of the need to purchase it. It acts as a source of information and a factor of psychological impact on potential consumers. In other words, advertising affects demand and can control it.
In conclusion, we can say that advertising is one of the main factors of business success and will always remain so.