Developing New Products And Managing the Product Life-Cycle



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Developing New Products And Managing the Product Life-Cycle

  • Chapter 8

Rest Stop: Previewing the Concepts

  • 8 -
  • Explain how companies find and develop new-product ideas.
  • List and define the steps in the new-product development process and the major considerations in managing this process.
  • Describe the stages of the product life cycle and how marketing strategies change during the product’s life cycle.
  • Discuss two additional product and services issues: socially responsible product decisions and international product and services marketing.

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