Communication through social media

Importance of social media

 Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience.

 Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population.

 Social media opens possibilities of direct access to clients without any

third party intervention.

 Advertising through social media is pretty cost friendly as compared to costs incurred by print, TV or other traditional media.

 Social media also helps in search engine optimization and increase in

rankings of any company websites.

Using Social Media for Business

When it comes to your business, it is important to be on as many social media sites as possible. These sites offer many different options to share information and have different users on each one.

As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.

Popular Social Media Tools and Platforms:

 Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.

 Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).

 Instagram: A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites.