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LESSON FOUR: REVIEW
Exercise 1. Ask students the following question:

- What are the main advantages and disadvantages of the sale promotion

media in the table?

Media	Advantages	Disadvantages
1.Radio advertisement
2.Point of sale promotion
3.Spnsorship of sports Event
4.Direct mail (by post or Email
5.Word of mouth Recommendation
6.Billboards (in town or main roads)
7.Viral marketing (over the internet)
8.Vehicle advertising (company or public)

Exercise 2. Ask students to compose a letter imagining the following

case:

You have recently been on a visit to a foreign country. Now you are writing

a letter to an English speaking friend. Tell him/her

• which country you went to

• what you saw and did when you were there

• how you felt about it

Write a letter to an English speaking friend.

Have students exchange their pieces of writing in pairs and give their

feedback referring to the Do’s and Don’ts note in Lesson 3.

For your own review

How to write informal letters or emails

Salutation or Greeting

Start with Dear followed by the first name of the person to whom you are

writing. In emails, you can also start with Hi (and the person’s name).

Dear Ben, or Hi Ben,

(Don’t forget to use only the first name of the person you are writing to and

not Dear Mr John, which is never used, or Dear Mr John Brown, which

sounds too formal.)

• Informal letters sometimes have a comma after the person’s name, and

the letter starts on the line below. The important thing is to be consistent

with the style that you choose to use (so if you use a comma after the

person’s name at the start of the letter, use a comma after the closing

statement at the end).