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For your own review:

When to use an ampersand

The ampersand is a curiosity in written English, an entire word represented

by a single symbol - &.

The ampersand presents writers with a choice, to write ‘and’ or ‘&’. How do

you decide when to employ the longer or the shorter version of this common

conjunction? And does your choice matter?

Yes, it does matter. Whether they are reading your tweets, your brochures,

your blog or your signage, readers will form an impression of your business

based on your ability to write. Using the ampersand in what many consider to

be the wrong place, such as an article like this, can damage your brand. Minor

damage, perhaps, but every small dent takes the shine off your image.