Levi Strauss's original purpose for taking denim to America was …
to provide jeans for the miners
forgotten when he got off the boat
to make himself equipment for going to the goldfields
not for making trousers
The first pair of Levi Strauss "jeans"
were admired by many other people
didn't fit the needs of the miners
were made as a response to a request
were no different from today's models
Levi Strauss's trousers first became popular
because they were so fashionable
due to the customers talking about them
as a result of their being affordable
after they had been sold for a century
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