Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
Response Rates

A net total of 469 surveys were sent via U.S. mail. Therefore, School A had a net total of 
90 surveys sent, School B had a net total of 115 surveys sent, and School C had a net total of 264 surveys sent. 
Overall, 155 surveys were completed and returned for an overall response rate of 33% (32.98). School A had a 
response rate of 52.2%, School B had a response rate of 40%, and School C had a response rate of 23.5%. 
 


 
2007 Annual International CHRIE Conference & Exposition 
91
FINDINGS 
Personal profile of the respondents

A demographic profile of the respondents reveals that the majority of 
respondents are female both from an overall perspective and from the perspective of university segmentation. 
Overall, the response rate indicates a 66% response rate from females and a 34% response rate from males. Each 
university’s response rate is generally representative of their composite groups. The age demographic is similar 
across all three schools. Generally speaking, this survey reached the traditional-aged student with few exceptions. 
The age group of 22-30 years old, as of the date of this survey, comprises 98%, 90%, and 98% of the respondents 
from Schools A, B, and C, respectively. Cumulative grade point averages achieved upon graduation were revealed. 
All three schools consistently showed strong response from those alumni who graduated with a grade point average 
(GPA) of 3.0 or higher. The mean of cumulative grade point averages for each of the three schools are 3.13, 3.15, 
and 3.17 (all on a 4-point scale) for Models A, B, and C, respectively. Alumni were also asked to categorize their 
“other hours” of hospitality experience in additional hours. All three models have their heaviest emphasis on 800 or 
more hours of experience in the industry in addition to their co-op/internship requirement. 
It may also be important to note the employment/working status of the alumni (Table 1). The 
overwhelming majority of those in the industry are currently working in management positions within the industry 
segments. Within School A, 80.9% of the respondents are employed in a management position within the hospitality 
industry. From School B, 50% of the alumni report that they are in a management position in the hospitality 
industry; 31.0 report, however, that they are serving in an hourly position within the industry. From School C, nearly 
54% of the respondents have indicated that they are working in a management position within the hospitality 
industry; 15.4% are working in an hourly position within the industry.

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