Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

MARKETING OUTLAYS: IMPORTANT INTANGIBLE ASSETS IN THE HOTEL INDUSTRY?

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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

MARKETING OUTLAYS: IMPORTANT INTANGIBLE ASSETS IN THE HOTEL INDUSTRY?
...........128
Nan Hua................................................................................................................................................................128
Basak Denizci .......................................................................................................................................................128
Anna Mattila .........................................................................................................................................................128
Arun Upneja..........................................................................................................................................................128

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