Introduction advertising unit Structure

partnership or Joint Stock Company form of organisation. 
Some of the departments of advertising agency are Contact 
Department , Art Department, Media Department, Mechanical 
Production Department, Copy Department, Research Department, 
Radio and T.V. Production Department, Finance Department, 
Merchandising Department, Public Relation Department etc. 
Advertising is an important profession and advertising industry 
provides enormous opportunities for career development. The 
advertising industry consists of the advertising agencies, the 
advertisers, the media and the ancillary services. 
10.12 QUESTIONS
1. What is an Advertising Agency? State and explain the functions 
of an Advertising Agency. 
2. What is meant by an Advertising Agency? What are its main 
functions? 
3. What factors are considered for selection of advertising agency? 
4. Outline the Organisation of an Advertising Agency. 
5. State and explain the functional organisation of Advertising 
Agency. 

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6. What are the services rendered by an advertising agency? 
7. Explain the Organisation and Working of an Advertising Agency. 
8. What Factors would you keep in mind while Selecting an 
Advertising Agency? 
9. What should be the Criteria for Selection of an Advertising 
Agency? 
10. Discuss the Advantages of the Advertising Agency to the Firm 
11. State and explain the Methods in which Advertising Agencies 
are Compensated for the Services Rendered by them 
12. Write short notes on the following : 
a) Agency-Client Relationship 
b) Client Turnover 
c) Agency Accreditation 
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