4. Order Quantities AGENCY: The volume of orders which the agent obtains is dependent on
his/her ability to sell to contacts in the market.
DISTRIBUTOR: The contract between the Principal and Distributor often
stipulates a minimum order quantity which the Distributor must take within a
specified time period. The Principal is guaranteed a volume of sales provided
the Distributor complies with the contract but is otherwise in breach of contract
and can be sued for damages.
DISADVANTAGES TO BOTH AGENTS AND DISTRIBUTORS a) Both Agents and Distributors usually require some kind of
Exclusivity before
they commit to representing their Principal. This means that the Agent or
Distributor is given exclusive rights over a particular territory for a particular
product. The Principal agrees that no other Agent or Distributor will be
appointed to sell those products in that territory.
The