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Online partnerships. Creating and managing  long-  term arrangements to promote your online 

services on  third-  party websites or through email communications. Different forms of partner-

ship include link building, affiliate marketing, aggregators such as price comparison sites like 

MoneySuperMarket (

www.moneysupermarket.com

), online sponsorship and co-branding.

Widget

A badge or button 

incorporated into a site or 

social network space by 

its owner, with content or 

services typically served 

from another site making 

widgets effectively a  mini‑ 

 software application or 

web service. Content can 

be updated in real time 

since the widget interacts 

with the server each time 

it loads.