A01 chaf6542 06 se fm indd

 Buy‑  side  e‑commerce

 

refers to transactions to procure resources needed by an organisation from its suppliers. In 

Chapter 6, Case Study 6.1 reviews how Shell has developed a digital business capability that 

enables  buy-  side e-commerce for its customers. 

 Sell‑  side  e‑commerce

 refers to transac-

tions involved with selling products to an organisation’s customers.

Social commerce

 is an increasingly important part of e-commerce for site owners since 

incorporating reviews and ratings into a site and linking to social networking sites can help 

understand customers’ needs and increase conversion to sale. It can also involve group buy-

ing, using a coupon service like Groupon.