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Resource and process analysis



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Resource and process analysis

Resource analysis

 for digital business is primarily concerned with its digital business capa-

bilities, i.e. the degree to which a company has in place the appropriate technological and 

applications infrastructure and financial and human resources to support it. These resources 

must be harnessed together to give efficient business processes.

Jelassi and Enders (2008) distinguish between analysis of resources and capabilities:

● 

Resources are the tangible and intangible assets which can be used in value creation. 



Tangible resources include the IT infrastructure, bricks and mortar, and financial capi-

tal. Intangible resources include a company’s brand and credibility, employee knowledge, 

licences and patents.

● 

Capabilities represent the ability of a firm to use resources effectively to support value cre-



ation. They are dependent on the structure and processes used to manage digital business.


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