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Privacy issues with cookie use

The problem for Internet marketers is that, despite these important applications, 

 blocking by browsers or security software and deletion by users has increased 

dramatically.

Many distrust cookies since they indicate that ‘big brother’ is monitoring your 

actions. Others fear that their personal details or credit card details may be accessed 

by other websites. This is very unlikely since all that cookies contain is a short identi‑

fier or number that is used to link you to your record in a database. In most cases, the 

worst that someone who gets access to your cookies can do is to find out which sites 

you have been visiting.