A01 chaf6542 06 se fm indd

Web application 

server

Software processes 

which are accessed by a 

standard programming 

interface (API) of a web 

application framework to 

serve dynamic website 

functionality in response 

to requests received from 

browsers. 

Content 

management 

system (CMS)

A software tool for 

creating, editing and 

updating documents 

accessed by intranet, 

extranet or Internet.

Figure 12.2

A survey of the application frameworks used by Fortune 1000  

companies in 2007

Source: Port80 software: www.port80software.com/surveys/top1000appservers.

51.5%

0.0%

12.7%

Microsoft Platforms

(ASP.NET, ASP)

Java Platforms

(J2EE, JSP, WebLogic,

WebSphere, Tomcat)

PHP

ColdFusion

Perl

Python

6.0%

3.2%

1.9%

0.2%

5.0%

10.0%

15.0%

20.0%

25.0%

35.0%

40.0%

45.0%

50.0%

55.0%

30.0%

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Chapter 12  Digital business service implementation and optimisation

Criteria for selecting a content management system

A professional content management system should provide these facilities:

● 

Easy authoring system. Editing of new and existing documents should be possible through 

a WYSIWYG (what you see is what you get) facility similar to a word processor which 

makes it easy to embed images and supports a range of markup necessary for SEO.

● 

Search engine robot crawling. The content must be stored and linked such that it can 

be indexed by search engine crawlers to add it to their index. Sometimes URL rewrit-

ing to a  search-  engine-  friendly format without many parameters is required. The Google 

Webmaster pages describe the requirements: 

www.google.com/webmasters

.

● 

 Search-  engine-  optimisation-  friendly  markup. Some bespoke content management systems 

created by design agencies do not enable easy editing of the key fields shown in Box 12.2, 

such as