Wiley & sas business Series



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Big Data, Big Innovation full

   Analytics Platform  
  A technology platform that provides standardized tools, an ability to col-
laborate, and the ability to migrate insight into operational processes. 
   Assets  
  Items of economic value created by a team through the application of 
competencies and tools. Within a business analytics context they are nor-
mally intangible in nature and often include models, processes, and elec-
tronic documentation. 
Big Data, Big Innovation: Enabling Competitive Differentiation 
through Business Analytics by Evan Stubbs
Copyright © 2014 by SAS Institute Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.


206 

  
G L O S S A R Y
   Big Data  
  A colloquial term referring to datasets that are otherwise unwieldy to deal 
with in a reasonable amount of time in the absence of specialized tools. 
Common characteristics include large amounts of data (volume), different 
types of data (variety), and ever-increasing speed of generation (velocity). 
They typically require unique approaches for capture, processing, analysis, 
search, and visualization. 

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