Wiley & sas business Series

    HOW DOES IT CREATE VALUE? 
 The fastest way to discourage innovation is to make it hard. Everyone 
has a day job; if you ’re trying to get people to go above and beyond 

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the call of duty, you need to make it easy. As covered in the last two 
sections, there are many moving parts in creating value. And, each of 
these parts involves multiple parties. Because of this, simply setting up 
a group isn ’t enough; it needs to be accessible, responsive, and valu-
able. If it isn ’t, it ’ll fail. 
 The best answer is one that blends fl exibility with rigor, aligned 
against an operating model that gradually transitions from exploration 
into execution. Rather than building the approach around the funding 
model, the funding model should be dictated by the operating model.