Wiley & sas business Series

   Simulation Modeling  
  An analytical technique that often involves running models repeatedly 
using a variety of inputs to determine the upper and lower bounds of pos-
sible outcomes. This simulation process is also sometimes used to identify 
the likely distribution of outputs given a series of assumptions around 
how the inputs are distributed. 

---

216 
▸
  
G L O S S A R Y
   Single View of Customer (SVoC)  
  A consolidated view of all customer information within an organization. 
   Smart Meter  
  Consumption data generated by electrical meters and sent back to the util-
ity in set intervals, often every 15 minutes. 
   Social Network Analysis  
  The application of analytics to analyze relationships between individuals, 
often to help with contagious churn or viral marketing.