Opportunity Cost
The cost of the next-best choice to someone who has picked from a series
of mutually exclusive options. It represents the option forgone.
Organizational Planning
The highest level of strategic planning, typically focusing on identify-
ing the markets where the organization will or won ’t compete, targeting
acquisitions or creating key competencies and cultures.
Performance Management
The application of technology, process, and psychology to manage behav-
ior and results and facilitate the delivery of strategic and tactical objectives.
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