Wiley & sas business Series

   Data Warehouse  
  A shared repository of data, often used to support the centralized consoli-
dation of information for decision support. 
   Decision Tree  
  An algorithm that focuses on maximizing group separation by iteratively 
splitting variables. 
   Derived Variable  
  A variable not included in the original data but based on the underlying 
characteristics of the source data. Common examples include calculating 
a three-month moving average and calculating Recency, Frequency, and 
Monetary statistics. 
   Departmental Platform  
  A centralized analytics environment based on a defi ned set of tools that 
supports a department or functional unit within an organization. 
   Design of Experiments  
  An experimentation process by which the impact of various infl uencers 
on items of interest can be tested in an effi cient manner. 
   Discovery Environment  
  A logically defi ned and usually separate area within an analytics platform 
that provides users with the ability to create assets and generate insight. 
   Doge  
  A meme, often represented by a Shiba Inu: many views; much awesome.