Wiley & sas business Series

   Instructions 
 Starting with the vision established through the Cover Story exercise, 
complete the Affi nity Map template shown in Figure    9.2  . 
 
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    Spend 10 minutes having each participant write sticky notes 
on how the organization could move toward achieving the 
vision. It might help to frame these around what new capa-
bilities might be needed across people, process, data, and 
technology. If the vision involves real-time customer engage-
ment and the organization doesn 
’t yet have a real-time