Wiley & sas business Series

    WHAT ’S THE ENABLER? 
 Big data gives organizations countless opportunities to create value. 
Unfortunately, there ’s only so many hours in a day. Without becom-
ing more effi cient, there ’s just not enough time to solve every problem 
and realize every opportunity. 
 Productivity enables external value. Unfortunately, productivity 
alone does little to the bottom line unless the organization uses that 
effi ciency to reduce structural cost through downsizing or otherwise 
reducing operating costs. It does, however, enable organizations to do 
more with less. This is the main benefi t of internal value; it ’s the orga-
nization ’s ability to scale through being effi cient and responsive. 
 Internal value comes from:
 
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  Improving the effi ciency through automation 
 
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 Reusing analytical assets 
 
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 Understanding the need for governance