Wiley & sas business Series

   WHAT SHOULD IT LOOK LIKE? 
 Every organization carries baggage. While there ’s sometimes the unique 
opportunity to build things from scratch, more often we need to work 
with what ’s already there. Getting things right means understanding 
 where we are  as well as working out where we  should  be. Because of 
this, moving from generating insight to creating value from big data 
usually requires change. 
 At its simplest (and least intrusive), this may involve split-
ting an existing team into two. One group might focus on change 
and transformation, the other on generating insight. At the other 
end of the spectrum lie organizations that totally reinvent them-
selves around using big data and business analytics as a competitive 
differentiator. 
 Sometimes, small steps make a lot of sense. Other times, realizing 
a big vision requires a big step. When resources are scattered across the