What Is Electronic Retailing (E-tailing)? How Electronic Retailing (E-tailing) Works

Electronic Retailing (e-Tailing)

What Is Electronic Retailing (E-tailing)?

How Electronic Retailing (E-tailing) Works

Types of Electronic Retailing (E-tailing)

Disadvantages of Electronic Retailing (E-tailing)

Real World Examples of E-Tailing

Legal Issues Security and Privacy
Advantages of E-Retailing
Rising disposable Income and Rapid Urbanisation:
10.Conclusion

What Is Electronic Retailing (E-tailing)?

Electronic retailing (E-tailing) is the sale of goods and services through the internet. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.
E-tailing requires companies to tailor their business models to capture internet sales, which can include building out distribution channels such as warehouses, internet webpages, and product shipping centers.
Notably, strong distribution channels are critical to electronic retailing as these are the avenues that move the product to the customer.

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  Electronic retailing is the sale of goods and services through the internet.
  
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  E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.
  
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  Amazon.com (AMZN) is by far the largest online retailer providing consumer products and subscriptions through its website.
  
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  Many traditional brick-and-mortar stores are investing in e-tailing through their websites.
  

How Electronic Retailing (E-tailing) Works

Electronic retailing includes a broad range of companies and industries. However, there are similarities between most e-tailing companies that include an engaging website, online marketing strategy, efficient distribution of products or services, and customer data analytics.
Successful e-tailing requires strong branding. Websites must be engaging, easily navigable, and regularly updated to meet consumers' changing demands. Products and services need to stand out from competitors' offerings and add value to consumers' lives. Also, a company's offerings must be competitively priced so that consumers do not favor one business over another just for price reasons.
E-tailers need distribution networks that are prompt and efficient. Consumers cannot wait for long periods for the delivery of products or services. Transparency in business practices is also important, so consumers trust and stay loyal to a company.
There are many ways companies can earn revenue online. Of course, the first income source is through the sales of their product to consumers or businesses. Both B2C and B2B companies can earn revenue by selling their services through a subscription-based model such as Netflix (NFLX), which charges a monthly fee for access to media content.
Revenue can also be earned through online advertising. For example, Meta (META), formerly Facebook Inc., earns money mainly from ads placed on its Facebook website by companies looking to sell to the millions who are "on Facebook," regularly checking their pages