Cultural values and their verbalization
As many researchers assert, one of the most important constituents of culture are cultural values represented in the language (N.F. Alefirenko, Heidegger, D. Likhachyov, R. D’Andrade). Cultural values are general concepts people accept and believe in; properties we ascribe to objects and actions we think of as ethically good or wrong. They constitute norms not only for one cultural group or community but also for individuals. According to N.F. Alefirenko, the following types of cultural values are widely represented in the language (Алефиренко, 2010):
vital: life, health, living, environment;
social: social status, profession, wealth, gender equality, tolerance;
political: freedom, democracy, lawfulness, peace;
religious: God, faith, sacred laws, salvation, blessing;
moral: goodness, kindness, friendship, honour, decency;
aesthetic: beauty, ideal, harmony, lifestyle.
These cultural values can be subdivided into universal, national, group, family, individual:
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