Uzbekistan state world languages university d. U. Ashurova m. R. Galieva

Method of associative field is aimed at revealing cultural connotations and associations. This method can be implemented in two ways: 1) on the basis of an associative experiment; 2) on the material of cultural dictionaries and enceyclopedias. An associative experiment has been elaborated in cognitive psychology, and it is based on the assumption that a certain stimulus presupposes some reaction: S —> R. The second way to uncover a net of associations inherent in the analyzed unit is to use the materials supplied by various linguocultural dictionaries, thesauruses, encyclopedias and dictionaries of associations.