Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

Why did you conclude the driver is a trust-fund brat?
Because he’s young, and young guys can’t afford stuff like that.
Do you have evidence supporting this conclusion?”
No, but one guy I know drives a BMW 3-Series which he got for his birthday.
Is this direct evidence in this circumstance? A fact?
No, I guess not.
If your thought was proven false and the young man was actually self-made, how
would that make you feel?
Then I’d guess I’d feel inadequate, even jealous.
Why do you think you feel that way?
Probably because I haven’t done much with my life and I still live at home with my parents.
Why would you feel like that? Is it justified?
Pretty much, I play a lot of video games and haven’t found a good job. The last time I read a book
was 
To Kill a Mockingbird
in high school.
What’s the effect of thinking or believing your assumption?
I guess it gives me a good reason to keep doing what I’m doing and feel OK with it.
What could change if you no longer held this assumption?”
That anything is possible, even for me. Well, assuming I work hard and get some luck too.
Ahhh luck…let’s talk about that…
Socratic questioning drills into mental roadblocks. It probes assumptions and
demands evidence. When you dig deep into underlying positions and are honest

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about your thoughts, you’ll find (once again) that your brain is protecting your
narrative bias, which protects your ego or a status quo. How would eliminating
the belief, or reversing it, set a different course? Changing your head means
throwing on your Perry Mason hat, whipping out the Marlboros, and putting
your brain in the interrogation chair.
TECHNIQUE #2: THE CANCER COROLLARY
C-A-N-C-E-R.
Cancer. Quite possibly the most powerful word in the English language.
From a doctor, it’s the most devastating thing you’ll hear. From a loved one,
it marks the starting line of the most harrowing emotional journey one can face.
And I pray you’re spared from both scenarios. However, if cancer ever had a
shred of positivity to it, here it is: It’s called the 
cancer corollary
. 
The cancer
corollary is a hypothetical syllogism that exposes cerebral bullshit and eradicates it.
Used willfully, it kills paper crutches and dartboarded excuses. Anytime your
cerebral dogma mouths off and argues you’re too young, too old, too poor, too
this, and too that, the cancer corollary breaks the pattern.
I apologize for the suggestion, but it works like this: Hypothetically assume
you’ve been diagnosed with cancer and your mortality has been redefined from
decades to months. Also assume a cancer cure exists. The cure, formulated by
one individual named Joe Blow, is just $5,000. And you aim to buy it.
Now consider this. Before opening your wallet and giving your cash to Joe
Blow, will you consider (or ask about) any of Joe Blow’s personal characteristics
or motives before buying?
For example, what if you learned that Joe was just nineteen years old? Would
you still want the cure? How about eighty-three years old? What if Joe was the
ugliest guy on the planet, with a broomstick for a leg and breath so bad that he
could offend a skunk? Still want the cure? What if Joe failed gym class in high
school, didn’t have a college degree, and hated every moment while creating his
cure? Still interested in saving your life? What if you learned that Joe was a gay
atheist who had fifteen bucks in his checking account, owned a gun, was a
member of Greenpeace, and voted Republican? Still want to buy the cure?
As you can see, 
when someone has what you desperately want or need, their
backstory becomes irrelevant
. And this is relevant because it proves that race,
education, divorce, marriage, ugliness, this, that, all are self-funded delusions.
The fact is when you have what others want, no one cares about your
circumstances, your whys, your motives, your degree, your history, your

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anything! Money’s velocity is driven by one simple question: 
do you have
something I want, and if so, what will it cost me?
Politics are the only thing that can poison consumer buying decisions turning buyers
into boycotters. The more urgent the need/want, the stronger the defense.
TECHNIQUE #3: IDENTITY CATACLYSMS
My mother smoked cigarettes most of her youth. She tried quitting for years
and couldn’t shake the habit. Then one day she saw a television PSA that showed
the blackened, charred lungs of a chronic smoker. At the time, she was pregnant
with me and the sight of the cauterized lung mortified her. Was this what I was
doing to my lungs? And what about my unborn child? Instantly, everything
changed and her identity shifted. In that moment, she went from a “smoker
trying to quit” to a “nonsmoker.” Mom never touched a cigarette again, and as
she recalls, it was an easy quit.
You see, when your identity shifts from what you WANT TO BE to WHAT
YOU ARE, your actions will fight to maintain the identity. If someone offers me
a cigarette, I don’t ponder the question; the answer is an instinctive and
immediate “NO THANKS” because my identity is “I am a nonsmoker.” The
truth is, most books (including this one) are ineffective change agents because
readers rely on willpower to drive action. Willpower and motivation have been
proven ineffective as depleting resources. They rarely work at creating habits, the
agents of permanent change.
Real change comes from 
identity
and 
self
—not from interim motivations
jump-started by books or YouTube binging. Basically, you have to