Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com


party. Envision yourself celebrating the year that was, the year that changed



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UNSCRIPTED Life, Liberty, and the Pursuit of Entrepreneurship ( PDFDrive )


party. Envision yourself celebrating the year that was, the year that changed
everything. Take a moment and reflect on the accomplishments you hope to
celebrate. Did you win a fitness competition? Did you start a new business and
double your income? Complete a full-length novel? Identify EXACTLY what you
want to feel and see yourself there. 
If you don’t identify where you want to go, the
road to get there stays hidden
.
STEP #4: APPLY MATHEMATICS TO THE GOAL
After envisioning how awesome your new year will be, attach a numerical
figure to your goal.
If “lose weight” is the goal, this would translate into “lose twenty-five
pounds” or “get to 12 percent body fat.” Likewise, if your goal is to “start a
business,” you would need to identify a numerical number, say sales, profits, or
number of customers.
The mathematics of change are crucially important as ambiguous milestones
cannot be measured and often are preludes for action-fakes. For instance, my
gym once publicly posted the goals of some members. As I scoured over them,
I’d guess two-thirds of them were subjective goals, such as “get healthy” or “feel
better.” If ambiguous statements delineate goals, you short-circuit the feedback
loop because there is no measurement apparatus. You also bury the finish line.
STEP #5: IDENTIFY THE DAILY ACTION TARGET
After isolating the goal and quantifying it, break it down into its core “take-
action” component, or what I call “the daily target.” What daily routine will get
you there? For example, if your objective is to write a novel, your daily target
could be to write 500 words every day, or a minimum of two hours. If your
objective is 12 percent body fat, your daily target would be to work out and/or
eat no more than 2,000 calories. The important thing here is to isolate the macro-
process that builds the habit. If your goal cannot be measured, use daily
accounting. For example, if “get smarter” is a goal, the daily target could be to
learn one new thing every day.


Everything significant started insignificantly. Amazon started with one line of code;
Harry Potter with one paragraph; McDonalds with one hamburger.
STEP #6: IDENTIFY THREATS TO THE DAILY TARGET
What threatens your daily target? In order to hit your targets, identify what
will stop you from achieving them. What impedes success and prevents real
change? Success is more about what you need to STOP doing versus START
doing. Are you spending five hours a day on Facebook playing the latest game?
Are you jumping from one idea to the next with no focused action or plan? Does
your ego require an expensive BMW—which then requires a sixty-hour-a-week,
soul-sucking corporate job? The hardest part of the process-principle is
repetition; 
greatness is a lot of small things done daily
.
STEP #7: IDENTIFY THE PROPER BATTLEFIELDS
You can’t build new habits without an intelligent awareness applied to the
proper battlefields
. Most people fight their wars on the wrong battlefield,
resulting in loss after loss. If you only knew where to fight, you would have a
fighting chance to create the change you want. If you want to lose fifty pounds,
pinpoint where the battle is won and lost. Most would think the battle is fought
in the kitchen. As you walk in, the battle begins:

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