Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

PART FOUR
THE ESCAPE…THE UNSCRIPTED 
ENTREPRENEURIAL FRAMEWORK
[3(B) 
∩
(MP 
∩
FE 
∩
KE) 
∩
4(D)] / FTE

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PART 4: Author’s Objective:
EXECUTION
Representing the bulk of the book, the objective is to give you
the entrepreneurial blueprint for executing an 
UNSCRIPTED
life, detailing both internal (mental) and external (actions)
processes.

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CHAPTER 15
THE UNSCRIPTED ENTREPRENEURIAL FRAMEWORK (TUNEF)
It is impossible to live without failing at something, unless you
live so cautiously that you might as well not have lived at all, in
which case you have failed by default.
~ J.K. Rowling, Author
WANT SUCCESS? STUDY FAILURE
I
n 2007, right before I sold my company for the second time, I started an
entrepreneur forum focused on 
real
entrepreneurship. And by 
real
I mean
businesses of innovation and creation—not “turnkey” businesses, such as selling
network marketing crap or hawking Teespring shirts on Facebook.
For the next seven years, I dedicated my so-called retirement to breaking the
scourge of mediocrity, do-nothingness, and entrepreneurial masturbation.
During this time, I’ve seen thousands, perhaps millions, of wannabe
entrepreneurs come and go. Most jubilantly proclaim independence from the
nine-to-five only to disappear twenty-four hours later, surely back to their
cubicle comforts, the hot video game, or some 
TMZ
celebrity gossip.
Others stay for years and appear to walk the talk. Believers of their own
delusions, they gibber about business, the newest motivational video or the latest
IPO story.
But they never do anything.
They see, believe, and understand the theology, but 
they don’t live it.
Caught
in a perpetual paralysis by analysis, these wanderers consume the forum like a

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drug, creating progress illusions, reading book after book, posting inspirational
meme after meme, while accomplishing nothing.
Then there are the brave souls who act and document their failures, giving
the community a great gift: we learn from their failings and accelerate our own
learning curve. Because I interact weekly with thousands of entrepreneurs (and
aspiring entrepreneurs) I have insight into their thinking and, more importantly,
how they don’t think. This is important with success because a survivor bias
reigns supreme. Studying success isn’t very helpful—
we should be studying
failures.
Despite “paradigm shifts,” most people still feel lost. Where do I start?
What should I do? What do I learn? How do I find ideas? What this? What that?
So I challenged myself: If I could architect a master blueprint, something that
would give entrepreneurs a distinct advantage for succeeding at life, liberty, and
entrepreneurship, what would it be? After spending many years at my forum and
in the 
SCRIPTED
world, I identified five essential processes critical to
UNSCRIPTED
and creating an awe-inspiring life few dream of having. The
UNSCRIPTED
Entrepreneurial Framework, or (TUNEF), is the result.
THE UNSCRIPTED ENTREPRENEURIAL FRAMEWORK (TUNEF)
The 
UNSCRIPTED
Entrepreneurial Framework, or (TUNEF) can be
portrayed pictorially, mathematically, or chronologically. Whichever your
preference, (TUNEF) is a five-phase progression of both thought and action,
both uniting in a series of 
macro
- and 
micro-processes
.
Because entrepreneurship is a competitive sport, the framework provides an
advantage over those who don’t have it. The 
UNSCRIPTED
framework is
transparently impartial—it helps success, but it can also identify loci of failure.
By paying attention for the last twenty-five years, I’ve reverse engineered
hundreds, perhaps thousands, of entrepreneurial successes and failures. The
framework underwrites all of them, including my own. If successful
entrepreneurship had DNA, it would look like (TUNEF) under a microscope.
And many of these successes aren’t advertised in the trendy entrepreneur mags.
For example, there’s Kevin Nguyen. Kevin owns a successful product-based
eCommerce company. Some days he works three hours, some ten, some none.
Despite his busy company, Kevin has globe trotted the world, from Antarctica to
Iceland to Peru. Kevin’s 
UNSCRIPTED
abundance is travel. Six months out of
the year, Kevin is on a plane to some exotic destination. You probably never
heard about Kevin, but that doesn’t change anything: He’s perfectly
UNSCRIPTED
, despite being raised in an Asian family that demands 
SCRIPT

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allegiance from a STEM career. In 2013, Kevin bought his father a brand new
Lexus. And now, Kevin’s father is on board with his 
UNSCRIPTED
lifestyle.
Then there’s Steven VanCauwenbergh. Raised by a single mother, Steven’s
dream was simple: Escape the run-down and ragged one-bedroom apartment.
The antiquated school system (which he struggled within) pressed him to learn a
trade because he wasn’t smart enough for college. Although Steven tried college,
he dropped out to pursue entrepreneurship. For a few years, he stumbled around
in several businesses before he came across the book 
The Millionaire Fastlane
,
which turned his life upside down. Focused on businesses with high entry
barriers, Steven launched into action and acquired $5 million in rental properties
and over 125 rental units. He sold two businesses, both for six-figure valuations.
Now a multimillionaire, Steven has dived into more passionate pursuits, such as
coaching, rehabbing, and authorship.
In other transformation, Dave Happe read 
The Millionaire Fastlane
on the
heels of a catastrophic business failure where his company was lost in a hostile
takeover. For Dave, it clicked that if he could build a scalable business that wasn’t
lynched to his time, he could do whatever he wanted, including being location
independent. Within a little over a year following the principles, Dave built a
sustainable income where “time for money” was no longer required. In less than
five years, Dave’s security business exploded under an “unlimited income”
dynamic. With a focus on proprietary products, by 2015 Dave and his family
become location independent, financially free, and liberated from a 
SCRIPTED
existence.
But again, these are just a few stories you’ll never see plastered on the front
page of some 
SCRIPTED
news outlet. They’re out there in shameless quantities.
There's Al Levi. Author of the 
The 7-Power Contractor
. Al retired at 48 after
systematizing his business so it could run on auto-pilot. Al explains the dream on
his website, 
AppleseedBusiness.com/about
:
Today, I live most of the year in sunny Phoenix, overlooking a golf course. And
when it gets too hot in Arizona, I head to my home in New York by the beautiful
Atlantic Ocean. In short, my wife and I are living our dream. We kept our promise
to each other – to retire from the rush of business before the age of 50, and then
to help others do the same thing.
And then there are notable stories that might hit your news feed. Like Kurt
Searvogel, the ultra-distance competitor who set a goal to bike every day of the

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year, a whopping 75,000 miles. As Kurt’s story grabbed attention, a reoccurring
question always appeared: How does he afford it and find the time? Kurt’s
response was from the 
UNSCRIPTED
realm. He said:
I am the owner of Applied Computer Solutions, Inc. Building a company into a very
successful and profitable venture requires the ability to plan and execute as well
as learning that recurring revenues are much more important than one-time sales.
Owning the company also provides the needed income that is required to travel
all over the USA to compete in ultracycling events.
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Make no mistake, famous or unknown, both groups share a personal
anarchy: 
They lead life; life is not leading them
.
THE UNSCRIPTED ENTREPRENEURIAL FRAMEWORK: DIGGING IN
According to renowned psychologist Abraham Maslow, self-actualization is a
goal every human should aspire to. From Wikipedia, self-actualization is
“Expressing one’s creativity, quest for spiritual enlightenment, pursuit of
knowledge, and the desire to give to society.”
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The 
UNSCRIPTED
framework
can help you discover your true purpose, giving you the freedom, the choice, and
the money to do so, without the forbearance of 
SCRIPTED
oppression. Frankly,
this can be whatever you want. For me, it was writing. For you, it could be a life
of politics, philanthropy, or continued entrepreneurship. The 
UNSCRIPTED
Entrepreneurial Framework is defined via this 3D diagram:

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The base of the bottom triangle denotes your “fuck this” event (FTE) and
launches the 
UNSCRIPTED
process. Moving upward, each variable represents an
UNSCRIPTED
component. Atop your FTE, the upper triangle, 3(B)s, are beliefs,
biases, and bullshit—the installation of a new mental architecture, which
neutralizes the 
SCRIPTED
OS. The three intersecting circles (the Venn diagram)
represent entrepreneurship, containing three variable components: FE, MP, and
KE. The top triangle, 4(D), represents the four 
UNSCRIPTED
disciplines. The
topmost part of the triangle constitutes the 
UNSCRIPTED
afterlife—or self-
actualization.
Defined by mathematics, the framework looks like this:
The UNSCRIPTED Framework = [ 3(B) 
∩
(MP 
∩
FE 
∩
KE) 
∩
4(D) ] / FTE
Or vocalized, “3(B) intersect (MP) intersect (FE) intersect (KE) intersect 4(D)
divided by (FTE).” FTE is a Boolean value; it’s either TRUE (1) or FALSE (0).
Yeah, a fake (false) FTE creates a division by zero. Aside from giving
mathematicians a conniption, it also invalidates the process. If you failed math,
don’t worry. This is as mathematical as we get. As for each variable, we will dive

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into each in the next chapters. For those who like things nice and orderly,
(TUNEF) has a six-legged stair progression.