Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

I am looking for someone with experience in the pet industry who could shed some
light on what products have a high profit margin.
This was an actual query at my forum. It seems pretty innocent, but once you
think about it, it’s ridiculous. And let me mention that in another thread, this
man claimed business success was merely “copy and paste the most profitable
businesses you can find.” So ask yourself, if you owned a business selling high-
margin pet products and were making a fortune, would you threaten your own
family’s livelihood and your freedom to give this forum stranger your coveted
“list”? Sure, let me give you the name and number of the manufacturer I used to
make $3 million last year. And since we’re at it, here’s the keys to my McLaren
and my debit card, pin #3030.
In the end, easification flags are liabilities while difficulties are assets.
Difficulty reflects the depth of the problem and the value magnitude. But more
importantly, difficult entry barriers represents a natural moat which keeps
easified entrepreneurs OUT of your space.
ENTRIFICATION: THE PROCESS RULES
The Commandment of Entry is underwritten by the process-principle:
Starting a business, or entry, isn’t an event, but a process reflecting the execution
time needed to solve the problem. Much of this time is composed of a learning
curve. Entrification is building a moat erected from difficulty, keeping easified
entrepreneurs out of your castle.
For example, on April 16, 2011, entrepreneur Sal Paola had what seemed like
a great idea. He posted this on my forum:

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I am starting this thread for anyone who wishes to follow my Fastlane journey. It
will hopefully be useful for anyone following the path of inventing and
manufacturing. They will be able to learn from everything I do and my mistakes I
make along the way. I’m new to this. I know I have a lot to learn and will learn a lot.
My plan is to start with one of my ideas that is needed in my current profession
but still isn’t available after all these years. I always wondered why this product
isn’t out yet and always wished it was. My workers and others in my industry often
question this too. It is something that I believe everyone in my industry would
want, and it wouldn’t be a life-or-death decision to buy it, since it is inexpensive.
At the very least, they would want to try it out, and if they did, I know they would
want more.
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On April 7, 2012, almost a full year from idea conception, Sal completed his
first prototypes. During that year, he endured the arid desert of zero sales but
carried forward with a lot of action. He never lost the vision of his idea. There
was no list. No easy path. No book. He dealt with design, sourcing,
implementation, provisional patents, overseas manufacturing, importing, and
more. He learned each step of the way, made some mistakes, but finally got the
product he envisioned to reality.
On July 3, nearly three months later, fifteen months from idea inception, he
got his first sale. In 2013, Sal started securing deals with national hardware and
painting chains. Home Depot was also considering putting his product on the
shelves. On April 4, 2014, nearly three years after the idea’s birth, Sal and his