Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

What’s the best way to earn passive income?
Can I make passive income publishing crappy 300-word books on Kindle?
If I YouTube myself picking my nose while eating a cheeseburger, can I make passive
income?
Reaching through the monitor and giving these dreamers a turd-basted
knuckle-sandwich would make my day. Instead, whenever I read such nonsense,
I hear Charlie Brown’s teacher rambling incoherent wah-wahs in the
background. Wow, that’s great you want passive income! You know what I want?
A billion dollars, preferably hand-delivered by Jessica Alba bearing wine and a
penchant for hot-tubbing on a cool moonlit night.
Get real.
Take a guess at the common thread behind these inquiries and the other
4,000 like them? No mention of value, contribution, or improving anything. Just
me, me, and me—as if the world will gift you $10K/month for doing abso-
fuckin'-lutely nothing.
Once a drive-by discovers that tag-teaming the shortcut scam and the special
scam doesn’t work, they lash out. Once they realize a daily effort (the process-
principle) is required and passive income isn’t downloading WordPress, they’re
gone. Back to their hated salaried weekdays, their television, and their lottery
tickets.
Behind the word “start-up,” no phrase makes me grit my teeth and punch
walls more than “passive income.” The problem is many drive-bys read my first
book (as well as others) and cherry-pick hyperpalatable concepts while
discarding the rest. When they learn that the Commandment of Time is the
pathway to passive income, every other Commandment is quickly forgotten.

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THE MYTH OF PASSIVE INCOME
The passive-income lure sounds deliciously simple. Just upload an unedited
four-page eBook to the Kindle store and, wham, watch the cash come pouring in!
Unfortunately, such simplicity is about as complicated as a zero-calorie
cheesecake.
For the unwashed, passive income is mystically clothed like free or easy
money. It resonates like entrepreneurial welfare, where value is disrespected and
money comes for nothing—no effort, no challenge, and no work. Nothing could
be further from the truth. 
The big irony of passive income is it’s anything but
passive.
Every single entrepreneur I know who enjoys passive income today
exercised an extraordinary and committed process yesterday. Passivity? LOL. It
played no role.
Passive macro-events (and action-faking) doesn’t produce passive income.
Launching a podcast, interviewing three people, and giving up a week later is not
the path to passive income. Neither is uploading one badly programmed app to
the Apple store and expecting thousands of downloads.
Satisfying the Commandment of Time (and getting to the point of a
sustainable, life-altering passive income) takes months, sometimes years, of nose-
to-the-grindstone effort. We’re talking about ten-hour days six to seven days a
week demonstrated by the process-principle. Or is your expectation in line with
the event-driven, 4-hour crowd?
While I’ve enjoyed passive income for nearly twenty years, its road has not
been passive. In my first business, it took me several years to create passivity. Ask
any of my friends and they would confirm: I’d hibernate in my office for days
and not come out except to reload on the Ramen and Red Bull.
My publishing company and my forum? Again, years. When I started my
forum years ago, I was the primary content creator because I had few users.