Unleashing the Ideavirus

Unleashing the Ideavirus
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 www.ideavirus.com
there are just no easy media channels Ofoto can use to spread its message in a cost-effective,
fast way to the target hive: digital photography users.
So Ofoto also launched a digital photo album. This album lets you post your favorite digital
photos online, for free, and invite friends to come see them. Here’s the good part: a digital
photo album with no one looking at it is worthless!
Thus, once you upload your photos, you’ve got to motivate your friends and relatives to stop
by and see the photos. You become Ofoto’s #1 marketing weapon.
Take pictures of your kid’s soccer team. Upload them. Tell everyone on the team where to
find the photos.
Some of the parents will like the photos so much they’ll click a button and buy a print.
Ofoto has a new customer. Interestingly, the content was created by someone else —not the
person who bought the photo. This is an effect that never happens to Kodak.
Even better, some people who see the photos of the soccer team will realize that they too
would like to be able to post pictures for friends. So the torch passes, and Ofoto has added
another photographer to its ever growing stable.
It’s worth noting that the conversion rate for Ofoto is almost certainly going to be lower
than it was for Blue Mountain Arts. First, it’s much less smooth. In order to spread the word
that you’ve posted someone’s picture, you’ve got to find that person and tell them about it,
and then they’ve got to hustle themselves to a computer and go look at it… not as clean as
the all-electronic approach of Blue Mountain.
Second, the virus is less smooth. If I want to buy a print, I’ve got to enter my name and
address, AND I’ve got to pay for it. If I want to upload photos, I’ve got to figure out how to
use my digital camera upload files, or I’ve got to mail in my traditional film to Ofoto for
developing.

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